Who The World Follows

We might not be able to travel at the moment but that doesn't mean we can’t explore what’s happening in the world around us from the comfort of our own homes. We have conducted some research to bring you an interactive world map highlighting the top influencers from around the world. Check out the below map and find out some fun facts about who the world loves to follow.

What Is This Map?

Our mission at Travel Department is simple: to help our customers see more. The people we help are naturally curious about other cultures and places – which is why they love to travel! To that end, we thought it might be nice to explore some of the most influential social media accounts across the world. By segmenting this information across different countries and platforms, we hope to understand what makes these places unique in their culture, likes, and preferences. Happy exploring!

How It Works

Select a Country

Select A Social Network

See Top Influencers

Compare Each Country

Interactive Map & Fun Facts

Chose somewhere in the world to explore by clicking on the country

The UK Loves 1D

One Direction & its former members make up for half of Top 10 most followed UK accounts on Twitter, though it is Harry Styles (of course) who retains the largest following.

The Beautiful Game

Fußball ist das Beste! Did you know 8 out of the top 10 most followed Twitter accounts in Germany are related to football? Ach du meine Güte!


Kardashian Queens

In the battle of the Kardashians on US Instagram, Kylie Jenner commands the most followers, trailed by Kim and then Kendall, with Khloe coming in at number 10 on our list (Kourtney is actually number 13 but unfortunately didn’t crack the top ten).

The Australian Hunks

In the battle of the Australian hunks, Hugh Jackman secures the number one slot on Australian Twitter while Chris Hemsworth muscles his way to number one on Aussie Instagram.


Pop Stars of the US

Step aside Queen B – Ariana Grande and Selena Gomez are the new queens of US Instagram, both securing more followers than Beyoncé, who used to reign supreme.

Who is TikTok Famous?

While TikTok is mostly dominated by influencers that are “TikTok famous” Will Smith, Gordon Ramsey, and the Rock are gaining large followings, though only Gordon has secured a top slot in the UK.


Economics Anyone?

The World Economic Forum is one of the most popular TikTok accounts in Ireland. Eschewing viral dances for visual fun facts is a hit – who knew?

Sweden Loves Zlatan!

Greta Thunberg may make a big splash online, both globally and her own country of Sweden, but she still trails behind Sweden’s number one, footballer Zlatan Ibrahimović.


About The Data

The following tools were used during 2nd-29th March 2021 to research and assess the contents of this map: Socialbakers, HypeAuditor, Buzzsumo, InfluenceGrid, StarNgage and Heepsy.